My portraits of Tyrrells Crisps and Chase Vodka founder William Chase. We shot these photographs at his fantastically beautiful distillery in Herefordshire. William started his career in potato trading before hitting on the idea of posh crisps – Tyrrells was born in 2002. The Tyrrell's brand was wildly successful and only 6 years later William sold it for £30m. Not quite finished with spuds, William then moved into Vodka. He kindly gave me a nice bottle of Chase Marmalade Vodka to take home and I can see why the people in the know are raving about their Vodkas. Wonderful stuff!